2018 SKILLS SYMPOSIUM: Social Media and P2

  • February 26, 2018
  • (PST)
  • February 27, 2018
  • (PST)
  • Commons Learning Center, 10100 Burnet Road, Bldg 137, Austin, TX 78758
  • 8


  • For AICP Members registering on or before December 31, 2017

Registration is closed

How to design and host effective online engagement

We know that online tools reach new participants and enable different kinds of conversation. But, it’s an emerging field and there is still much trial and error, so this course will give you a leg up by examining what’s worked and what’s failed. This interactive course will teach you to create social media campaigns that gather input creatively, enable collaborative online interactions, and sustain participation over time. You'll also learn how to use social media for participant recruitment, and how to integrate mobile communication into your participation strategy. Bring your computer; this course gives you an opportunity to experience both the host and participant sides of online participation.

PLEASE NOTE: International IAP2 members require a code to register. Please contact info@iap2.org to obtain it.

Cancellation and Substitution policy

Learning Objectives

At the end of this two-day course, participants will:

  • Define objectives for their engagement efforts and understand how to apply these objectives to develop an online participation strategy
  • Use simple online tools to “listen” to what people are saying online about a project’s key issues and people
  • Begin to write content that is appropriate for social media public participation projects and understand the importance of two-way communication in this medium
  • Identify challenges to participation in digital environments and be aware of approaches that may address these challenges
  • Recognize the value and capacity of online advertising
  • Understand the range of ways people may participate online, and be able to design an online strategy to engage people at all levels of involvement and at various stages of the project
  • Design a simple measurement and evaluation plan for their online engagement efforts

Course Overview

Day 1
8:30 Welcome
  • Objective driven engagement
  • Online listening and response policies
10:30 Demographics and behaviors of Americans online Digital divide
  • Effective social media content production
12:00 Lunch
1:00 Foundational online tools: website and email, email report
  • Making sense of online input
2:30 Break
Experiencing online participation tools as the user
  • Planning steps for community engagement in recovery processes
  • Incorporating lessons learned and best practices into your work
4:00 Adjourn
Day 2
8:30 Review (optional) homework
  • Building online audiences
10:30 Online advertising
  • Designing for different audiences
12:00 Lunch
1:00 Mobile engagement
  • Comprehensive engagement
2:30 Break
2:45 Responding to Key Challenges
4:00 Adjourn

Trainer: Susanna Haas Lyons

Susanna Haas Lyons, M.A. , is a civic engagement specialist. Bridging online and face-to-face methods, he has worked for over 15-years on some of North America’s largest and most complex citizen and stakeholder engagement projects. Susanna designs participation strategies, facilitates complex meetings, and provides training for better conversations between decision-makers and those most impacted by the issue. Susanna is a judge for IAP2 Canada’s annual Core Values Awards, which recognize excellence and innovation in public participation. susannahaaslyons.com.

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