Stakeholder Mapping: Identifying and Analyzing Underrepresented Stakeholders

  • April 29, 2022
  • 11:00 AM - 3:30 PM (EDT)
  • Online Via Zoom
  • 9


Registration is closed

April 29, 2022

11:00 am - 3:30 pm Eastern

This course introduces a powerful, transparent process to identify and analyze key stakeholders for any engagement project – a critical step in an ethical and equity-centered engagement design. After understanding the theory and purpose, participants use short cases to practice stakeholder mapping. They learn how to identify and analyze the full spectrum of stakeholders, with special emphasis on underrepresented stakeholders who need additional outreach/support to ensure inclusive engagement. For each case, the group learns how to “clean” and finalize the map, and then discusses implementation challenges and how to overcome them.

Learning outcomes:

  • Challenge: Design and implement equity-centered engagement processes for increasingly diverse communities 
  • Critical to success: Robust and comprehensive stakeholder identification and analysis (“stakeholder mapping”)
  • Course combines theory, practice, instructions, templates
  • Participants leave ready to conduct thorough, defensible stakeholder mapping that identifies underrepresented stakeholders, and use the results to plan and successfully implement inclusive engagement 


    • Introduction, overview, and grounding
    • Stakeholder mapping 
      • Framing 
      • Process + Practice, Case 1 
      • IAP2 context: Code of Ethics 
      • Process + Practice, Case 2
    •  Close: Reflections, evaluation 

    Participants receive:

    • Detailed stakeholder mapping instructions 
    • Stakeholder mapping templates and examples 
    • Complete course content and notetaking document
    $175 Members  --  $250 Non Members  --  $100 Student Members. 

    PLEASE NOTE: IAP2 USA members must be logged into as a member to register at the member rate.

    Members from other IAP2 regions need a code to register which can be obtained from

    — Cancellation and Substitution policy — 

    Trainer: Anne Carroll

    Anne Carroll has been a consultant and trainer in public involvement and strategic planning for many years, serving primarily the public sector in both the USA and Canada. She focuses on designing and implementing ethical and equity-centered stakeholder engagement on important public issues, reaching out to and engaging diverse groups of people and perspectives, and tackling complex and multi-stakeholder environments. She served for 16 years as an elected member of the citywide St. Paul, Minnesota Board of Education, and serves as a board or committee member with IAP2 USA and the Minnesota Chapter, and the Minnesota Education Equity Partnership.

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