Online Engagement Strategies and Tools

Join Susanna Haas Lyons and IAP2 USA | Online Engagement Strategies and Tools

COURSE DESCRIPTION
This course explores digital engagement principles, strategies and tools. You will learn techniques for engaging participants in productive digital conversations, how to facilitate online discussions, and consider approaches for analyzing participant input. Explore how the digital divide impacts Americans, and develop inclusive responses. Lastly, consider the impact and opportunities of Artificial Intelligence on the field of public participation.

The complexity and growing polarization of digital spaces makes intentional, well‑designed online engagement more important than ever. In this course, you’ll learn practical techniques to engage participants in productive digital conversations, facilitate meaningful online discussions, and analyze participant input. You’ll also explore how the digital divide affects participants and develop inclusive, equity- focused responses. Finally, you’ll consider the impact and opportunities of Artificial Intelligence on engagement practices. You’ll leave equipped with skills to design and lead effective online engagement that supports better outcomes for your work and the communities you serve.

LEARNING OUTCOMES

• Define objectives for your online engagement strategies
• Use digital engagement tools, including social media and other online platforms, to create content and interactions that drive participation
• Describe qualities of effective online facilitation
• Define best practices for high-quality digital engagement user experiences
• Identify barriers to inclusive digital participation and explore approaches to increase equity and inclusion
• Evaluate how Artificial Intelligence might support or disrupt your digital engagement strategies
• Craft a basic online strategy to engage people at various depths of involvement and stages of the project  

Price: 

$400 Members  --  $550 Non Members  --  $250 Student Members. 

Dates: 

• April 21 and 22
• April 28 and 29 

PLEASE NOTE: IAP2 USA members must be logged into iap2usa.org as a member to register at the member rate.

Members from other IAP2 regions need a code to register which can be obtained from info@iap2usa.org. 

 — Cancellation and Substitution policy —

Trainer: Susanna Haas Lyons 

Susanna Haas Lyons, M.A., facilitates collaboration for impactful decisions and stronger organizations. She has 20+ years international leadership experience in designing, facilitating, managing, and evaluating complex civic engagement efforts. Bridging online and face-to-face methods, Susanna has helped build alignment on challenging policy topics including land use, energy, healthcare, emergency management, and housing. She also provides training for better conversations between the public and decision makers, as an instructor for Simon Fraser University’s Dialogue and Civic Engagement certificate program, and for agencies across North America. For a decade, Susanna served as a judge for the International Association for Public Participation (IAP2) Canada's annual Core Values awards that recognize excellence and innovation in public participation.